Added Value

You’re probably saying, “ What is he saying?”

You can call it anything you like. Upsell, etc. To me it is adding onto a sale after a person purchases.

Here’s a few examples. In retail it could be when a purchase is made for suede upholstery. You could ask, without hard selling and that is important, if they have considered a method of cleaning and caring for the material. You have a kti that will do the job if they are interested.

If you are a medical professional ie; Dentist. I’ve noticed how many Dentists have residual products in their waiting room and let’s assume one of the products is an organic mouth wash. You can say after a cleaning, have you considered something that would continually keep your breath fresh.

Or if you are an Insurance Agent or Financial Planner. After they purchase you can continually communicate with them at least once a month to see how they are doing and/or offering advice. It’s added value to their trust in you.

I wonder how many of our members can come up with similar examples? Let’s hear form you.

2 responses to “Added Value”

  1. “I recently read your book and just love the way you use those examples of real life situations at the end of the chapters”.

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