The Art of Listening

In a previous post, I went over ideas on how to WOW a customer. Here’s another thought I had on that topic…The Art of Listening.

You are probably saying that you do listen. You hear every word a prospect or customer is saying, or do you?

Here is an example of what I mean.

When I wanted to purchase a specific vehicle, I went to the dealer and outlined for the Salesman that I wanted a Two Seat Convertible. He proceeded to show me a 4 seater that wasn’t a convertible. I don’t know what he was thinking!

We all do this. We have 2 ears and one mouth. With our customers, if we spoke half as much and listened twice as much, our bank accounts would be bigger!

So my business went to the dealer in the other town who showed me specifically what I wanted.

He got the sale because he listened.

Has anyone else had a similar experience?


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